From Greens to Greatness: What's Trending Now

Ready-to-Drink Superfoods for Everyone

The greens supplement market is evolving rapidly, and 2025 may mark a pivotal shift as brands like Be Amazing, Athletic Greens, and Bloom expand into ready-to-drink (RTD) products. The appeal? Convenience. While powdered greens are a staple for health enthusiasts, RTD options are gaining traction among busy consumers who want health benefits on the go.

For many, greens supplements address a crucial gap in modern diets: the lack of sufficient daily fruits and vegetables. These products promise benefits like better digestion, boosted energy levels, and a more resilient immune system. As consumer preferences tilt towards organic, transparent, and sustainable options, brands are also innovating with clean ingredient lists and eco-friendly packaging.

By 2025, expect the market for greens to grow as brands refine their formulations and distribution channels to meet this demand. RTD options may become a grocery-store mainstay, bridging the gap between convenience and health in an increasingly fast-paced world.

Fueling Women’s Sports

Women’s sports are reaching new heights, and League One Volleyball is setting the tone with a $100 million funding round to expand its reach. This monumental investment highlights the growing recognition of the potential within women’s athletics, a sector long underfunded compared to its male counterpart.

The volleyball expansion mirrors larger trends. Michele Kang recently pledged $30 million to advance women’s and girls’ soccer, and Whoopi Goldberg partnered with JungoTV to launch an all-women’s sports network. Rugby and basketball are also gaining attention, with increased funding flowing into professional leagues and grassroots initiatives.

As the global sports market embraces gender equity, the focus isn’t just on fostering talent but also on creating opportunities for women athletes to shine both on and off the field. By 2025, women’s sports could solidify their position as a lucrative, inspiring segment within the broader industry, paving the way for new stars and new fans.

A Growing Need for Stress Relief

Meditation is becoming a cornerstone of modern wellness, and apps like Calm, Headspace, and Insight Timer are driving its accessibility. The numbers tell the story: over 90 million people in the U.S. have tried meditation, with app-based platforms seeing a significant rise in downloads since the pandemic.

For the everyday worker, meditation offers a lifeline. With burnout at an all-time high, meditation practices help reduce stress, improve focus, and foster emotional resilience. Research shows that regular meditation can lower cortisol levels and even enhance sleep quality—critical benefits in a high-stress world.

By 2025, the meditation app market is expected to expand further, integrating more advanced AI-driven personalization and expanding into corporate wellness programs. As mental health awareness grows, meditation will likely shift from a personal habit to a mainstream health priority.

📣 Other News:

• 🏟️ Etihad Park Coming to NYC: New York City FC and Etihad Airways have announced the city’s first soccer-specific stadium, set to revolutionize the game-day experience.

• ⚾ MLB’s High-Tech Move: Major League Baseball is partnering with Sportradar to upgrade its scouting processes with cutting-edge technology and advanced data analytics.

• 🛏️ Cuddle Sleep Health Debuts: A new player in sleep health is here, promising innovations for better rest and recovery.

• 💧 Trevi Hydration Launch: The creators of Simple Modern are introducing Trevi, a new hydration brand hitting shelves this December.

• ❄️ Immersive Ice Baths: Remedy Place and Kohler are teaming up to host a unique ice bath pop-up at Design Miami, combining recovery and luxury wellness.

💰 Money Moves:

Wellness Investments:

• 💊 Promix Joins Forces: Clean supplements maker Promix has been acquired by Paine Schwartz Partners, signaling confidence in the clean-label trend.

• 🌸 Khloé Gets Fragrant: Khloé Kardashian is entering the fragrance space with XO Khloé, a partnership with Luxe Brands debuting exclusively at Harrods.

• 👶 Big Funds for Pediatric Care: Zarminali Health raised $40M in a seed round led by General Catalyst to advance its specialty pediatric care offerings.

• 💡 Reinventing Bumble: As users pivot away from traditional dating apps, Bumble is reimagining itself with new features to capture shifting trends.

Human Performance Investments:

• 🏀 Women’s 3v3 Basketball Gets a Boost: Unrivaled, a professional women’s 3v3 league, secured funding from NBA star Giannis Antetokounmpo’s BYL Ventures.

• 🥤 NBA Legends Bet on BARCODE: Performance beverage maker BARCODE scored an investment from former NBA star Metta World Peace.

• 🎣 Fishing for Growth: Austin-based Captain Experiences reeled in $1.5M from Mercurius Media to expand its adventure marketplace.

• 💼 Giannis’ VC Fund Launch: Giannis Antetokounmpo is starting a venture capital fund focused on sports and entertainment startups.

• ⚙️ Teamworks Acquires Basepath: The NIL operations platform joins the Teamworks portfolio, enhancing athlete management capabilities in an undisclosed deal.