Big Moves in Wellness, Longevity, and Performance

Kicking Off the Year with Big Investments

At Other Health Ventures, we don’t just invest—we immerse ourselves in the future of health, wellness, and performance. As 2025 unfolds, we’re starting strong with our investment in Mantle Thermal Haus, a wellness retreat concept launching in Austin. Why Mantle? Because the demand for integrated recovery and high-performance living spaces is skyrocketing.

Wellness real estate spending is expected to hit $1 trillion by 2030, with consumers seeking more than just fitness centers or spas—they want fully immersive wellness environments. Mantle Thermal Haus is redefining this space by combining contrast therapy, heat exposure, cold plunges, and holistic recovery spaces in a high-design setting. The goal? To create a community-driven approach to peak recovery. As stress levels and performance demands increase, expect to see more investments flow into the intersection of real estate and human optimization.

Longevity Clinics: The Future of Healthcare?

What if your annual doctor’s visit didn’t just check for problems—but instead gave you a roadmap to live longer, stronger, and healthier? That’s the vision driving the longevity clinic boom. Brands like Neko Health, Humanaut Health, and Biograph are transforming healthcare from reactive to proactive and personalized.

Neko Health, co-founded by Spotify’s Daniel Ek, is pioneering full-body scanning technology that detects potential health risks before symptoms arise. Humanaut Health is bringing cutting-edge AI-driven diagnostics to elite clientele, while Biograph is positioning itself as the go-to platform for longevity optimization. The big shift? These clinics aren’t just catering to the ultra-wealthy anymore—insurance companies and corporations are starting to take notice, making longevity care more mainstream. We’re approaching a future where preventative, data-driven healthcare will be the norm, not the exception.

Expo West 2025: The Trends Shaping Consumer Health

This year at Expo West, one thing was clear: gut health is king. The prebiotic soda category isn’t just thriving—it’s exploding, with brands like Bloom and many others launching their own takes on functional sodas. The timing couldn’t be better—Pepsi’s recent $1.95 billion acquisition of Poppi confirms that this space is set for mass adoption.

Beyond beverages, we saw a surge in better-for-you snack innovation. From clean-label protein bars to low-inflammation coffee, brands are focused on creating products that deliver functionality without compromise. A standout? Laurel’s A2 coffee, designed for those with dairy sensitivities who still want a rich, smooth brew. As Expo West showed us, consumers aren’t just looking for healthier options—they expect them to perform as well as (or better than) traditional products. The bar has been raised, and we’re excited to see what’s next.

📰 Other News:

• Bucked Up is launching a women-focused energy drink line called Babe.

• B.T.R. NATION unveiled a new protein bar with 15g plant-based protein and 10g fiber.

• J.M. Smucker & REDCON1 team up to launch a licensed protein shake line.

• 🎾 WTA players will now receive paid maternity leave, thanks to Saudi Arabia’s PIF.

• 🏟️ Manchester United plans to build the UK’s largest stadium (100,000 seats, £2B investment).

• Bandit Running is launching an LA flagship store.

• Bodybuilding.com revives its private-label supplement brand.

• Hinge Health files for IPO.

💸Money Moves:

Wellness:

• 🥤 Pepsi acquires Poppi for $1.95B.

• ❄️ Plunge opens a community funding round for its contrast therapy business.

• 🍫 GoodSAM Foods secures $9M in Series A funding for its better-for-you snacks.

• 🛑 Allbirds (BIRD) reports a 22% YoY revenue decline—the brand struggles to regain footing.

• 🔥 Mantle Thermal Haus secures funding for its first Austin location.

Human Performance:

• 🏀 Steph Curry backs Unrivaled, a new 3-on-3 women’s basketball league, part of a $28M Series A.

• 📹 Hudl acquires FastModel Sports, strengthening its dominance in sports analytics.

• 🎾 Serena Williams joins the ownership group for Canada’s first WNBA team, the Toronto Tempo.

• ⚾ Perfect Game acquires Triangle Top Gun Sports, expanding its youth baseball and scouting footprint.